Barcelona AI Forum
Where AI meets business, technology and society.
A multidisciplinary forum bringing together engineers, marketers, creators, entrepreneurs, researchers and business leaders to share knowledge and explore the practical impact of artificial intelligence.
Founded in Barcelona. Independent and in development. Open to professionals across disciplines.
AI is changing every discipline
The conversation should include everyone.
The most important AI questions aren't purely technical. They also concern how teams work, how businesses invest, how creatives produce, how people learn and how institutions respond. Barcelona AI Forum brings those perspectives into one place.
- Learn
- Practical, accessible knowledge across roles and sectors.
- Connect
- Meet people whose experience differs from yours.
- Contribute
- Share real work and help shape better discussion around applied AI.
A meeting point for more than one profession
In 1859 Ildefons Cerdà cut the corners off every block of the Eixample, and each crossing became a small square with room to stop and talk. The Forum works the same way: the useful conversations happen where disciplines meet. Choose yours.
Adoption, workflow design and measurable value.
Where you meet the others
- Marketing and growthWhich marketing work is worth automating, and how will we know it paid off?
- Engineering and productWhat does it take to turn an AI pilot into a process people rely on every day?
- Design and creative workWhere does AI speed up creative production without making the brand sound like everyone else?
- Education and people teamsHow do you train a whole company when the tools change every few months?
- Research and policyWhat does a mid-sized company in Catalonia actually need to do about the AI Act?
AI content operations, research and responsible automation.
Where you meet the others
- Business and operationsWhich marketing work is worth automating, and how will we know it paid off?
- Engineering and productWhat can an AI agent publish without a person reviewing it first?
- Design and creative workHow do we credit, check and own campaign work that a model helped to make?
- Education and people teamsWhat does a marketing team need to learn before it automates its content?
- Research and policyHow do transparency rules change AI-generated advertising?
Agents, software, infrastructure and integrations.
Where you meet the others
- Business and operationsWhat does it take to turn an AI pilot into a process people rely on every day?
- Marketing and growthWhat can an AI agent publish without a person reviewing it first?
- Design and creative workHow should designers and engineers prototype AI features together?
- Education and people teamsHow much do non-engineers need to understand about models to judge their output?
- Research and policyHow do you show that an AI system works before it touches real data?
Production, experimentation, originality and quality.
Where you meet the others
- Business and operationsWhere does AI speed up creative production without making the brand sound like everyone else?
- Marketing and growthHow do we credit, check and own campaign work that a model helped to make?
- Engineering and productHow should designers and engineers prototype AI features together?
- Education and people teamsHow do creative teams learn new tools without losing their craft?
- Research and policyWhat does originality mean when everyone uses the same models?
AI literacy, training and workplace change.
Where you meet the others
- Business and operationsHow do you train a whole company when the tools change every few months?
- Marketing and growthWhat does a marketing team need to learn before it automates its content?
- Engineering and productHow much do non-engineers need to understand about models to judge their output?
- Design and creative workHow do creative teams learn new tools without losing their craft?
- Research and policyWhat does AI literacy at work mean in practice, and how would you measure it?
Practical evidence, governance and public dialogue.
Where you meet the others
- Business and operationsWhat does a mid-sized company in Catalonia actually need to do about the AI Act?
- Marketing and growthHow do transparency rules change AI-generated advertising?
- Engineering and productHow do you show that an AI system works before it touches real data?
- Design and creative workWhat does originality mean when everyone uses the same models?
- Education and people teamsWhat does AI literacy at work mean in practice, and how would you measure it?
Community, learning, advisory and research
Four activities at different stages. Each one says where it stands.
Community
In development.
Local events, open discussions and online spaces for professional exchange. Dates are announced here and by email once they are confirmed.
Education
Programme in development.
AI literacy and role-specific workshops for employees and teams.
Advisory
Open for enquiries.
Practical assessment, prototyping and AI adoption support, currently delivered by the founder. Make an enquiry.
Research and policy
Long-term direction.
Practitioner-led evidence and constructive dialogue on AI in Europe. Nothing has been published yet.
Founded on hands-on technical experience
Barcelona AI Forum was initiated by Alex Andrushevich (Alex Andru), a software and AI engineer and open-source contributor known online as QuantGeekDev. His public work includes MCP Framework and other tooling around the Model Context Protocol.
The Forum is meant to connect that practical engineering perspective with the experience of professionals across business, marketing, creative industries and public life. Over time its credibility should rest on its speakers, contributors and published work, not on one person.
Check the work
- Alex's GitHub github.com/QuantGeekDev
- MCP Framework on GitHub github.com/QuantGeekDev/mcp-framework
- MCP Framework documentation mcp-framework.com
- LinkedIn linkedin.com/in/alex-andrushevich
Bring AI from curiosity to useful work
We are developing practical education and advisory offerings for organisations that want to help teams use AI responsibly, identify high-value workflows and evaluate implementation opportunities.
AI literacy workshops
Practical training for roles and departments.
Adoption assessments
Opportunities, limitations, workflows and organisational readiness.
Prototypes and integration support
Scoped technical work with evaluation and oversight.
No fixed prices and no certificates: every engagement is scoped with you first.
Local conversations. European relevance.
We want to contribute practical perspectives to discussions about how AI is adopted, governed and taught across Europe. Over time, this may include public events, research, collaboration and responses to open consultations.
Barcelona AI Forum is an independent initiative. It is not affiliated with or endorsed by the European Union or the European Commission.
Be part of the founding community
Get occasional updates about the Forum's launch, upcoming conversations, learning opportunities and ways to contribute.
WhatsApp and Discord spaces will open later, with their own rules and privacy notes. Email will always remain an option.
Frequently asked questions
What is Barcelona AI Forum?
A new independent, multidisciplinary initiative based in Barcelona that brings professionals together to discuss, learn and collaborate around practical uses and implications of artificial intelligence.
Do I need to be an AI engineer to join?
No. The Forum is for people in marketing, business, creative work, education, research, policy and technical fields alike.
Is the Forum an association or an EU institution?
Neither. It is currently a founder-led initiative run by Alex Andrushevich. It is not a registered association, and it is not an institution of the European Union or endorsed by it. If its legal form changes, this answer will change with it.
Will there be in-person and online events?
Both are planned. Dates and registration links will be published once they are confirmed, here and to the mailing list.
Can my organisation request AI training or consulting?
Yes. Use the enquiry form on the For organisations page. Availability and scope are agreed individually for each request.
How can I contribute?
Join the mailing list, or get in touch about a talk, demonstration, workshop or collaboration.